Peppa Pig Theme Park’s privacy policy will tell you how and when we collect information through our Website and how this information will be used. To learn specifically about our online information practices concerning children who are younger than 13 years of age, please scroll down to the section entitled "Children Under the Age of 13".

Note: Peppa Pig Theme Park is operated by and part of the Merlin Group. Merlin Entertainments Limited ("Merlin") is a British-based entertainment company, with a registered office at Link House, 25 West Street, Poole, Dorset, BH15 1LD, which operates over 100 attractions, and over 20 hotels and holiday villages in 25 countries. A list of the attractions and a note of the companies that make up the Merlin group is available at ("Merlin Group"). The Privacy Policy generally applicable to the Merlin Group can be found at Merlin Entertainments | Privacy and Cookies. For persons or entities in the UK or the EEA the Merlin Group Privacy Policy should be consulted for specific details applicable to your situation.

Peppa Pig Theme Park encourages families to visit PeppaPigThemePark.com together as a shared activity.

Privacy Policy

We respect the privacy of our customers therefore we are committed to the following privacy policy, which is designed to give you peace of mind and confidence.

We take online privacy and security concerns seriously. At the same time, we are continually working to make your personal experience when visiting or using our site as exciting and pleasant as possible. To help us accomplish that goal, we will need to collect and use some information from you when you use our site. We may collect information about you through active as well as passive means.

What personal information do we ask for or collect?

When you have searched for prices and availability and are ready to confirm your booking, we will ask for your name, your postal address and your e-mail address. If you're paying by debit card we may also need to take the start date and issue number of the card. We'll also ask you for your telephone number in case we need to contact you urgently regarding your booking. We will also collect your IP (Internet Protocol) address.

We may collect personal information directly from you through our sites when: 1) you sign up to receive newsletters and other information; 2) in some instances, when you enter contests and participate in various activities featured on PeppaPigThemePark.com; and 3) when you purchase products online through our Peppa Pig Theme Park Online Shop. We also use passive means to collect some information, such as tracking what pages you go to on the site. This information is then provided to our consumer data department in order for them to determine how to make your experience at our sites more enjoyable.

Why do we need this personal information?

We need your 'credit card' details (including card number, cardholder name and expiry date) so that we can collect payment for your booking and confirm the booking on-line. We need your 'name' and 'address' to confirm that the credit card belongs to you. We also need your 'address' in case we have to write to you about any part of your booking in advance of your stay. We need your 'telephone number' or 'e-mail address' in the unlikely event that we need to contact you urgently about your booking.

We need the other information you may provide in order to provide you with the information or participation you are requesting. We may use your name and address information to send you newsletters and other product and service information that we believe you may find of interest if, permitted by law. You may opt out of receiving such catalogs and other product and service information (including, but not limited to, marketing research and/or being contacted by a researcher) at any time. Upon request, you have the right to review any personal information we may have concerning you or your children.

How does Peppa Pig Theme Park use this personal information?

We use 'credit card' details in order to collect payment for your booking. We might use your personal information in the unlikely event that we need to contact you about your booking. We may also use this information to let you know about any special offers/promotions we think would be of interest to you if permitted by law. We may also use your IP (Internet Protocol) address to diagnose problems with our server and administer the site - monitoring visitor traffic patterns and site usage to help us develop and improve the Peppa Pig Theme Park site further.

How does Peppa Pig Theme Park protect customer information?

All the information you give us when booking is protected by a secure server. The secure server software SSL (Secure Socket Layers) encrypts all information you enter before it is sent to us. The information is only de-encrypted when it reaches our server. You can tell our site is secure as a small locked padlock will appear in the bottom left of your browser to show that you can safely send credit card details through our site. Another indicator is that our secure pages will not display a 'security alert' message. We also have a Firewall (security software) in place to protect our internal information from the Internet.

Does Peppa Pig Theme Park site use cookies?

Yes, Peppa Pig Theme Park uses 'temporary cookies', which are only used during the booking process. (A cookie is a small piece of information sent by a web server to store on a web browser so it can later be read back from that browser. This is useful for having the browser remember some specific information (ref. Cookie Central).

Will Peppa Pig Theme Park disclose any of this personal information to third parties?

We may disclose personal information collected from you as required by law, for example in response to a court order or subpoena. We also may disclose such information in response to a specific request from a law enforcement agency.

Except as set out above, we will not sell, rent or otherwise disclose any personal information to any company or person outside Peppa Pig Theme Park, without obtaining appropriate permission prior to such disclosure.

Peppa Pig Theme Park will only disclose your name and booking details to our suppliers (see above) for operational purposes. We will not pass on your details to other companies for their marketing purposes. We won't disclose credit/debit card numbers unless we believe in good faith that the law requires it.

Will Peppa Pig Theme Park use the information I give for direct marketing?

Yes, but we ask you for your permission and we'll only send you details of products the Merlin Entertainments Group offers if allowed by applicable law.

Children Under the Age of 13

When a child under the age of 13 contacts Peppa Pig Theme Park online, for example to participate in a contest or to ask a question, we will collect that child's email address and the e-mail address of the child's parent or guardian. We will use the child's e-mail address only for the purpose for which it was collected and we will use the e-mail address of the parents or guardians only to provide notification about the child's contact with us and to provide notification of the types and uses of information collected as required under the law. We will also provide information as to how the parent or guardian of the child can review and request deletion of the child's personal information and how to prevent further collection and use of personal information concerning the child.

As a parent or guardian of a child under the age of 13 from whom we have collected personal information, you have the right to review and have deleted such personal information and to refuse to permit further collection or use of such information. Parents and guardians who wish to review personal information concerning their children will be required to specify the usernames and passwords of the children concerned and to provide their own e-mail address for verification and contact purposes.

No personal information collected from children under 13 will be sold, rented or otherwise disclosed to any company outside Peppa Pig Theme Park, except for disclosure to companies acting as our agents to help us provide services requested by the child, or pursuant to court order, subpoena or a specific request from a law enforcement agency.

We cannot and will not establish conditions that will require or encourage children to disclose personal information over and above what is reasonably necessary to participate in any activity or features on our web sites.

Children under 13 years of age may in certain circumstance be allowed to participate in contests. However, if such a child wins, notification will be sent to the parent or guardian's e-mail address (provided by the child when he/she enters the contest). Also, we will not ask the child for any personal information beyond e-mail addresses without obtaining prior parental consent. Any personal information obtained from children and parents during contests will be kept until the contest ends and prizes are delivered and then it will be deleted.

If any activity featured on PeppaPigThemePark.com will allow children under the age of 13 to reveal personal information publicly (for example, via un-moderated chat rooms or bulletin boards), we will obtain parental consent before allowing the child to participate. Currently, all such activities are moderated, monitored and screened.

Information automatically collected in the Peppa Pig Theme Park - Official Mobile App

When you use the App, we automatically collect specific data that are required for the use of the App. This data includes:

Location, accuracy, and date/time periodically throughout the day (only while at the attraction)
Each visit to the resort including date/time first seen and last seen
Operating system
Operating system version
Device name
Battery level
Battery status (charging or not)
Bluetooth status (on or off)
Mobile network carrier name
Currently connected Wi-Fi SSID
Location permission status (on or off)
IP address
User's preferred locale
Current time zone
App version and build number
App interactions (captured as events fed to Firebase Analytics)
Date/time entered/exited geofence region (if you enter an offered geofence region)

This data is automatically sent to us, (1) so that we can make the service and the associated functions available to you; (2) to improve the functions and features of the App, (3) to prevent misuse and to rectify malfunctions, and (4) to offer you a personalized guest experience. This data processing is justified on the basis that (1) the processing is required in order to fulfil the requirements of the contract between you as the data subject and us in accordance with Art. 6(1)(b) GDPR for the use of the App, or (2) we have a legitimate interest in guaranteeing the functionality and fault-free operation of the App and being able to offer a service that is in line with the requirements of the market and with the interests of the users and prevails over your rights and interests in the protection of your personal data in accordance with Art. 6(1)(f) GDPR

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